Tea Saint's Hometown Tea Fragrance Wants To Sail Far To Hubei Enterprises And Explore New Export Paths Together - Senyao International And Tianmen Luquan Agriculture Discuss International Development

   Recently, Hubei Senyao Import and Export Trading Co., Ltd. (hereinafter referred to as "Senyao International") and Tianmen Luquan Agricultural Technology Co., Ltd. (hereinafter referred to as "Luquan Agriculture") held a tea export cooperation negotiation meeting in Tianmen, the hometown of tea saint Lu Yu. Both sides had in-depth exchanges on core issues such as expanding the international market for Hubei tea, promoting the brand overseas, and upgrading the industrial chain synergy, and reached multiple cooperation consensuses, injecting new momentum into the global fragrance of "Chutian Good Tea".

As a leading foreign trade enterprise with over ten years of experience in the international market, Senyao International has built a stable trade network covering dozens of countries in Africa, America, Asia, and Europe since its establishment in 2014. It has accumulated rich experience in the fields of goods import and export, international channel construction, and more. In September 2024, the company further expanded its business scope and incorporated food import and export, initial processing of edible agricultural products, and other businesses into its core layout, laying a solid foundation for entering the tea foreign trade field. Hubei's tea export volume has been among the top in the country for many years, but there is still room for improvement in the international recognition of the brand. Our core advantage lies in bridging the 'last mile' - accurately connecting high-quality tea products with overseas demand markets. "Liu Tao, Chairman of Senyao International, said that the company's mature cross-border logistics scheduling system and customs clearance service capabilities can effectively solve the problems of high logistics costs and high loss rates in tea exports.

       The other party of this cooperation, Luquan Agriculture, is radiating strong vitality based on the Tea Saint culture. Located in Tianmen, the birthplace of world tea culture, the company inherits the essence of the Lu Yu tea ceremony and creates distinctive brands such as "Lu Yu Jingling Red" and "Jingling Luzi Cake". Among them, "Lu Yu Jingling Red" won the gold medal at the 2022 Wuhan Tea Expo with its fresh and mellow aroma and rich taste. Its raw materials are sourced from ecological tea gardens in the core production area of Fozi Mountain, with thick leaf bottoms and abundant substances, possessing a distinct regional quality identification. We have good products and deep culture, but we lack international market discourse power, "said Zhang Fen, the head of Luquan Agriculture. The company has built a domestic marketing network through a new media matrix, and this cooperation with Senyao International is aimed at leveraging its overseas channels to bring good tea from the hometown of the Tea Saint to the world.

       At the negotiation meeting, both parties made precise efforts based on the current development status of Hubei's tea industry. In response to the industry pain points pointed out by the Provincial Political Consultative Conference research, such as "low international brand awareness and pressure on logistics costs", three major cooperation directions have been preliminarily proposed: first, to build a "culture+quality" export system, with "Luyu Jingling Red" as the core, supporting tea saint cultural promotional materials, and creating differentiated overseas brand images; The second is to build an efficient logistics chain, relying on the existing trade channels of Senyao International, connecting with the Wuhan Iron Sea Intermodal Special Train and the tea special zone resources of Huahu Airport, and striving to reduce the export loss rate to below 5%; Third, expand diversified markets, give priority to countries along the "the Belt and Road", replicate the successful experience of Enshi Dazong tea exported to Central Asia, and gradually radiate to the markets of Eastern Europe and Western Asia.

       This is a precise docking of complementary resources, "said the relevant person in charge of Tianmen Agriculture and Rural Bureau. The cultural brand advantage of Luquan Agriculture and the international channel advantage of Senyao form a strong synergy, which is in line with the province's strategic deployment of" promoting the integrated development of domestic and foreign trade ". It is reported that both parties have initiated the standard setting work for the first batch of exported products.

This cooperation is not only an active exploration of the tea industry in the hometown of the Tea Saint to embrace the international market, but also a vivid practice of Hubei tea enterprises practicing the "government guidance+market operation" model. With the deepening of cooperation, the cultural identity of "Lu Yu's Hometown" will be deeply integrated with the quality reputation of "Hubei Good Tea", injecting foreign trade momentum into rural revitalization and allowing the fragrance of Chutian tea to bloom more strongly on the global stage.